SELLING YOUR HOME

Selling your home with Amy means selling for more money, in less time, with minimal hassle. Let’s chat about your goals!

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Listing with Confidence

Amy and her team will guide you through the complex journey of selling a home in as seamless of a process as possible. Amy’s unique experience and approach provides sellers a collaborative effort to selling their home and allows for the seller to remain hands-off and stress free as the property is marketed, negotiated and sold for top dollar.

UNPARALLELED MARKETING STRATEGY

There’s more to marketing a home than meets the eye. Amy and her team take an individual approach to evaluating each home and neighborhood to leverage the proper marketing messaging and imagery to appeal to your home’s ideal target buyers.

Amy works with sellers to create a fine-tuned marketing plan that positions the property for top dollar offers and a quick sale.

Marketing will include print, email, social media, website and other forms of marketing collateral.

WHAT TO EXPECT WHEN WORKING WITH AMY

Premium marketing services—both print and online—that will raise interest in your home.

Premium marketing services—both print and online—that will raise interest in your home..

Amy will leverage her resources and colleagues to attract the maximum number of buyers to your home.

A global referral system with access to the large number of people who relocate each year, increasing the pool of qualified buyers for your home.

Amy’s extensive experience allows her to quickly separate qualified buyers from the rest of the pack. This saves you time, because your home is only being shown to serious buyers.

As a seasoned broker, Amy knows the local market inside and out. This will help us to set the right price through a comparative market analysis.

Knowledge of what buyers are looking for and the financial incentives that will encourage them to buy.

A member of the Multiple Listing Service (MLS), which enables Amy’s team to provide detailed information about your home to the thousands of other agents assisting buyers.

An extensive network of brokers and agents that work with Amy on a daily basis. This allows for information to be exchanged about new properties and match eager buyers with the right homes quickly.

WAYS TO IMPROVE YOUR HOME’S CURB APPEAL

A small upfront investment can yield a big payoff when selling your home

Buyers often want to see a perfect property with little to no need for repairs or renovations. Amy has a unique background in construction and her trained eye can help determine what will really standout in a competitive real estate environment. Additionally, Amy also has a network of trusted contractors and tradesmen whom Amy will oversee, ensuring the work is done properly, on time and within budget. Additionally, Amy has access to unique financing programs that can make paying for renovations easy.

What does the home selling process look like?

This is my most frequently asked question, so it’s the perfect one to kick this off with. Here is the home selling process in 4 simple steps

PREPARE

Consultation with me, my stager & necessary contractors: clean, declutter, paint, etc.

MARKET

Determine price
Strategic marketing

SECURE

Negotiate offers
Get under contract

CLOSE

Inspection, appraisal,
escrow – Closing!

MEET WITH AMY

It’s important for you and I to connect and to understand each other and communicate clearly. You need to trust and feel completely comfortable with me and my approach to selling your home.

Let’s be honest, everyone knows at least one or two real estate brokers – but they are not all created equal. My goal is to be your dedicated real estate consultant, providing you guidance every step of the way, with the best and most accurate information possible to facilitate the sale of your house for top dollar and the most favorable terms.

I encourage you to meet with a few brokers, ask them important questions about their involvement in the process, the number of transactions they do each year, how many clients they serve – and how many clients have been repeat customers. These questions will provide a lot of insight to the experience of this agent and who might be the right fit for you.

PREPARING YOUR HOUSE FOR SALE

There is a long list of preparations when it comes to selling your home. Amy and her team will guide you step-by-step to ensure your house is ready to attract the right customers. We’ll start with a walk-through where we’ll see if any improvements should be made, we’ll discuss staging and a process for client tours, scheduling open houses, and possibly a seller’s procured inspection. Don’t be afraid to ask questions, or for resources – we are here to guide you through every step of this process.

THE ART OF PRICING YOUR HOME

What should you price your home? That’s a great question and it’s not easily answered.

We work to set a home’s fair market price that will attract the greatest number of buyers, who are most qualified, AND give your home the highest exposure. There are a multitude of factors influencing pricing, including, current market stats, the competitive landscape and of course the estimated value of your home. We take these factors with our strong marketing strategy for your neighborhood and work to generate the highest sales price possible. There are different strategies we will employ based on your situation and include, market research, time of year, and timeframe to sell, It’s important that you discuss your goals for the sale of your house with Amy and her team, ensuring everyone is on the same page.

MARKETING PLAN AND PROMOTION

This is it! Your house is ready for sale and to be toured by prospective buyers. Our team will implement a multi-channel marketing program that includes launching the digital MLS listing, social media, print ads and promotional materials, broker open houses, signage and more. The moment we list your house, the clock is ticking – our goal is to have your property in front of as many qualified buyers and area brokers as possible and start receiving offers.

OFFER ACCEPTANCE & CLOSING

Congratulations! You’ve just accepted an offer on your home! But it’s not sold yet, there’s still a bit more work to be done, but for the seller it’s a pretty easy process that our team works to facilitate.

This process often includes

  • Opening of Escrow
  • Inspection (pre or post offer)
  • Appraisal
  • Signing of documents and closing of the sale

It can seem like a daunting task, but we make it easy leading our clients through each step of the sale.

FAQ’S

Should I offer incentives like a home warranty, closing costs, or selling agent bonus?
Incentives are something we will consider with sellers on a case-by-case basis. There are certain circumstances where it may be smart to offer an incentive. Some incentives can be offered from the start. For example, if your home is in an area that doesn’t get a lot of traffic, we may offer an incentive for agents to bring us a buyer. Or if you know the appliances are at the end of their lifetime, you may offer a home warranty to help the buyers replace them. Other incentives, like helping with closing costs, are better used during the negotiation process.
What do I need to disclose?
It’s smart and best to disclose any issues right up front. In many cases, your buyers will have the right to inspect the home, so it’s important they not be hit with bad news after going under contract. If you know of problems with the appliances, plumbing, electric, HVAC, roof, foundation, property lines, etc., these need to be listed on the Seller’s Disclosure or taken care of prior to listing. If there are repairs that you can have done before listing, go ahead and take care of those. Anything that cannot be remedied before listing should be considered when setting your list price.
What happens if my home doesn’t appraise above the contract price?
It sometimes happens that a home does not appraise at or above the contract price. When this happens, we go back to negotiations to determine if we can keep the contract in place by adjusting both the sales price and the terms of the contract to the satisfaction of both buyer and seller. The buyer can also ask for a new appraisal, or often times, they will need to switch lenders for the reconsideration of value. If this isn’t possible, or a new value doesn’t meet the current contract price, you always have the right to refuse to lower the price to meet the appraisal, or the buyers may have to come up with additional funds for their lender. It is my job as your Realtor to spearhead any potential appraisal concerns from the start.
How do you negotiate multiple offers?
Having multiple-offers is the best case scenario and also a fun position to be in as a seller. I will help you through the negotiation process to select the right buyer – and that is not always the one with the highest offer! We need to consider how strong the offer is, whether they are offering cash or financing, how much they are financing, and what type of loan they are using. How much they are offering to put in escrow and the terms of the inspection process are all indications of their commitment to the deal. You may also draw on sentiment: are they buying your home as an investment or a place to raise their family?

WINDERMERE: A COMPETITIVE EDGE

Windermere gives sellers a competitive edge.

Windermere listing brokers prefer to work with Windermere buyer’s brokers when competing against multiple offers. Buyers represented with Windermere are far more likely to win.

When reviewing offers, buyers working with Windermere brokers increase their odds of succeeding in a competitive market because:

Windermere brokers receive extensive training on how to (a) craft the most competitive offer for their buyer, and (b) position it to have the greatest appeal to the seller

Windermere brokers adjust their negotiating techniques based on real-time market conditions

A market-wide survey of Northwest MLS agents indicated that they are more confident about completing transactions with Windermere brokers than with brokers from any other firm

WHAT'S MY HOME WORTH?

Let’s connect! Reach out to get a complete home valuation so that you can make an informed decision about what to do with your home.

Amy Alpeza Real Estate