Why listing with Amy means listing with confidence?
Having an experienced broker guide you through the complex journey of selling a home allows for a seamless process. My unique experience allows for sellers to remain hands-off and stress-free as I collaborate with you and my team to achieve a successful sale of your home for top dollar.
UNPARALLELED MARKETING STRATEGY
When working with Amy Alpeza Real Estate, you receive the full support of her marketing team to ensure your home is marketed to its fullest potential.
We believe in individually evaluating each home and neighborhood and leveraging the proper marketing for your home’s ideal demographic and area. Marketing includes print, email, social media, website, and other forms of marketing collateral.
Before listing your home, we will work on fine-tuning a marketing plan for your home to ensure it sells quickly and for top dollar.

WHAT TO EXPECT WORKING WHEN YOU USE A WINDERMERE BROKER
I will leverage my resources and colleagues to attract the maximum number of buyers to your home.
My global referral system provides me access to the large number of people who relocate each year, increasing the pool of qualified buyers for your home.
My extensive knowledge allows me to quickly separate qualified buyers from the rest of the pack. This saves you time, because your home is only being shown to serious buyers.
I know what buyers are looking for and the financial incentives that will encourage them to buy.
Multiple Listing Service (MLS), which enables me to provide detailed information about your home to the thousands of other agents assisting buyers.
I am a member of theMy network is extensive and I interact with other agents on a daily basis, which allows us to exchange information about new properties and match eager buyers with the right homes quickly.

Windermere Ready

To help with that process, Windermere provides an interest-free loan of up to $100,000 to help cover the costs of things like painting, landscaping, cleaning, and staging. I will work with you to determine which improvements will get the biggest return. Then I’ll connect you with preferred local service providers to arrange to have the work done.

What does the home selling process look like?
This is my most frequently asked question, so it’s the perfect one to kick this off with. Here is the home selling process in a simple 4-step process:
PREPARE IT
Consultation with me, my stager & necessary contractors: clean, declutter, paint, etc.
MARKET IT
Determine price
Strategic marketing
SECURE IT
Negotiate offers
Get under contract
CLOSE
Inspection, appraisal,
escrow – Closing!

MEET WITH A REALTOR®
It’s important to partner with a REALTOR® you trust and feel completely comfortable with when you sell your house. Choosing the right broker for you will be the most important decision you will make as a seller so don’t settle for a broker just because you know them personally.
Let’s be honest, everyone knows at least one or two real estate brokers – but they are not all created equal. A great broker will not only help you price your home properly, but they will offer advice and suggestions around how to get you top dollar and overcome any obstacles you may have.
And remember not to fall for the trap of partnering with the first agent who suggests the highest asking price – that will often backfire on you in this market, resulting in a lower sales price than you were hoping for. It is not all about listing at the highest price, it is about listing with the right strategy to get you top dollar for your home.
PREPARING YOUR HOUSE FOR SALE
There is a long list of preparations for a home seller to do when it comes to selling your home, outside of choosing the right broker. Your broker will offer guidance and advice on the best ways to maximize your return on the sale of your home, by way of home improvements, simple updates, cleaning, staging your home and possibly a seller’s procured inspection.
Don’t be afraid to ask questions and for resources – your broker is there to guide you, not only as your Real Estate Advisor, but as the professional who can connect you with their network of contractors and other professionals to assist you.


PRICING YOUR HOME
Pricing your home too low or too high is not a good strategy. Setting a fair market price will attract the greatest number of buyers, ones that are most qualified, AND give your home the highest exposure. Your REALTOR® should be able to explain the multitude of factors influencing pricing, including, competitive pricing, current market stats, and of course the estimated value of your home to generate the highest sales price with a strong marketing strategy for your neighborhood. There are different strategies you can employ based on your situation, marketing research, and timeframe, so be open and honest with your broker about your goals so they are able to set you up for success.
MARKETING PLAN AND PROMOTION
Once you’ve chosen your REALTOR®, determined your asking price and prepared your home for market, your broker will begin the marketing process. This will include a variety of mediums — digital and traditional — and will inform other buyer’s brokers that your property is on the market. Marketing is so much more than just putting your home on the MLS and staking a sign in your front yard. Be sure to know how your broker plans to get your home in front of the most buyers and brokers for the highest and best sale, including the time to sell your home.


OFFER ACCEPTANCE & CLOSING
After the hard work of preparing your home for sale, marketing and promoting your home, you’ll hopefully have a few offers on the table. Once you’ve accepted an offer, the next steps generally entail an inspection period (unless this was waived), appraisal (if the home is financed), and closing through escrow.
Your real estate agent or broker will advise you on what to expect at each step of the process, so no details are left unattended. Escrow companies will also communicate with you about items and documents needed like earnest money for escrow accounts, estimated monthly mortgage payment, closing costs and additional items, for a smooth closing process.
One important thing to remember, is to limit your travel while you are under contract – both buyer and seller will need to be available for in person signatures with your escrow team typically a week or so before your closing date.
As with everything, be sure to communicate your schedule with your broker so as to avoid delays. Once closing has commenced and you turn the keys over to the new buyers, you are ready for that next step on your journey to sell your house fast!
FAQ’S
Should I offer incentives like a home warranty, closing costs, or selling agent bonus?
What do I need to disclose?
What happens if my home doesn’t appraise above the contract price?
adjusting both the sales price and the terms of the contract to the satisfaction of both buyer and seller. The buyer can also ask for a new appraisal, or often times, they will need to switch lenders for the reconsideration of value. If this isn’t possible, or a new value doesn’t meet the current contract price, you always have the right to refuse to lower the price to meet the appraisal, or the buyers may have to come up with additional funds for their lender. It is my job as your Realtor to spearhead any potential appraisal concerns from the start.
How do you negotiate multiple offers?
WINDERMERE: A COMPETITIVE EDGE
Windermere gives sellers a competitive edge.
Windermere listing brokers prefer to work with Windermere buyer’s brokers when competing against multiple offers. Buyers represented with Windermere are far more likely to win.

When reviewing offers, buyers working with Windermere brokers increase their odds of succeeding in a competitive market because:
Windermere brokers receive extensive training on how to (a) craft the most competitive offer for their buyer, and (b) position it to have the greatest appeal to the seller
Windermere brokers adjust their negotiating techniques based on real-time market conditions
A market-wide survey of Northwest MLS agents indicated that they are more confident about completing transactions with Windermere brokers than with brokers from any other firm