Home staging has grown to play a significant role in real estate as sellers find ways to get the highest price for their home. Sellers who stage their homes can get about 20% more than those who do not. But how does staging win over buyers to ensure a successful, high-profit sale? Are the associated costs of staging worth it? Let’s find out.
What Is Staging?
Home staging is a marketing technique where you furnish your home to make it more attractive to potential buyers and help them to envision the space where they might not be able to if looking at bare rooms. Staging is a temporary service where furniture and decorations are brought into the home temporarily for home showings.
What Are the Advantages of Staging Your Home?
Sellers often stage their homes because it helps prospective buyers visualize themselves living in the house. You can stage any room in your home, but real estate agents definitely use a strategy to maximize the “bang for your buck” and help to highlight the best spaces or even help to layout difficult spaces to imagine.
Staging your home while it’s listed for sale presents some of the following benefits:
A Fresh Slate
A staged home often is a much cleaner and fresher slate for potential buyers to view than a home with the owner’s personal furniture and decorations. The furniture is always fresh, in-line with current trends or styles, and is designed solely to highlight the space’s best attributes. All these things are typically very appealing to buyers viewing the home.
Enhanced Online Visibility
As 93% of home buyers use the Internet to search for a home, a staged home always photographs better than a blank slate. These photographs help to draw buyers in and help them to visualize themselves in the space and see the options of what to do with the home. Photos really do help to sell homes in today’s day and age! A beautiful photo can persuade a potential buyer to step foot in a home that may have never been on their radar before.
A Luxurious Appearance
By staging your home, you can contribute to the emotional bond that a buyer feels with your house. Professional color schemes, unexpected accents, and unique designs can add a touch of elegance and encourage the buyer to feel good about the space.
Practical Use of Extra Rooms and Odd Floor Plans
It can be challenging to imagine a room’s potential uses when it is empty. This is especially true if the design is outdated or unusual. Through staging, buyers can recognize a room’s potential and practical value.
Increased Product Price
The stats show that, more often than not, staged homes sell faster and for more money. Staging can often be a strategy used in selling a home that has been sitting on the market for a while. It helps to breathe life into the listing and helps to reimagine the space for potential buyers.
Is Home Staging Worth It?
The short answer is yes! That is if you’re interested in getting top dollar for your home and selling it as quickly as possible. Homes that have been staged can generate a 400% return on the staging investment. Moreover, staged homes typically sell in 88% less time than homes that are not!
If you’re working with an experienced real estate agent and stager, there is no doubt that your investment in staging your home will pay off when you sell. If you’re feeling unsure, ask for some statistics of previous homes, both staged and un-staged in your area for reassurance.
Sell Faster and For More Money with Windermere Ready!
One of the many resources Windermere offers its clients is the Windermere Ready program. This program allows sellers to invest in their home prior to it hitting the market to ensure you’ll get top dollar for your home. Staging is one area in this resource that is available to buyers.
Want to stage but don’t want to pull money from your bank account? We’ve got you! The Windermere Ready program will front you the money, and you can pay it back when the home sells.
Interested in learning more about how to sell your home for top dollar? Reach out! I’d love to talk with you about how to sell your home quickly and for top dollar.